Partner Programme

Grow together. Travel safer.

We promote your brand to our travellers; you promote our travel-security guide to yours. No fees, no exclusivity — just a value-for-value exchange that grows both audiences.

Zero cost

A banner swap, not ad spend. No fees either way.

Performance-based

Partners only earn commission when they generate sales.

Proportional

A blogger gets the partner wall; Lonely Planet gets a co-branded page.

Three Partnership Packages

Choose your level

Affiliate Partner

Bloggers, creators, small sites

What you give us
  • One banner or text link on your site
  • A social mention to your audience
What we give you
  • Logo + link on our Trusted Partners wall
  • Unique promo code (e.g. YOURNAME15) — 15% off for your audience
  • 20% commission on every referred sale
  • Quarterly performance report
Apply as Affiliate Partner
Most Popular

Trade Partner

Travel agents, tour operators, mid-size publishers

What you give us
  • Banner placement on your site
  • One newsletter feature to your list
What we give you
  • Fixed logo + link on our homepage partner strip
  • Listing on the member dashboard
  • 15% commission on referred sales
  • Bulk trade pricing on book copies (£5/copy at 100+)
  • Co-branded booking confirmation page
Apply as Trade Partner

Strategic Partner

Lonely Planet, major publishers, large platforms

What you give us
  • Co-branded content feature (guest article or safety hub)
  • Audience mention / newsletter blast
What we give you
  • Premium homepage placement + co-branded landing page
  • Joint press release announcing the partnership
  • Custom commercial terms (revenue share, white-label, or content exchange)
  • Direct line to our author for joint media opportunities
Apply as Strategic Partner
Apply to Partner

Let's swap banners

Tell us about your audience and we'll be in touch within 2 business days.